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Digital marketing agencies play a big role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to achieve its full potential – in terms of customer reach, relevancy in the industry, and branding.Brands do not grow overnight. They require marketing and advertising to establish their presence in the industry.Growing Your Brand with Effective Digital Marketing AgenciesSimilar to traditional marketing strategies, results from campaigns from digital agencies can be dramatic. Blogging can bring in 67% more leads compared to brands that choose not to do so. Conversion rates are also higher through online marketing efforts compared to traditional advertising campaigns.Effective Digital Marketing Agencies are AdaptiveMost brands invest in digital marketing agencies looking for immediate results. Afterall, they are paying for such services to improve their lead generation and brand recognition. However, a true effective digital marketing agency does not only deliver fast, they can also deliver accordingly even during changes in the marketing environment.A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continuously test their own assumptions and provide high value to their clients, helping them get ahead of the competition.They will never stop testing and reworking campaigns and strategies to boost your brand’s ROI and maintain a balance between the marketing efforts and the results that come together with these campaigns.Creates a Balance Between Advertising and Content CreationAdvertising is an effective marketing strategy to connect to people for your business. However, advertising involves cost. The more people you want to reach out to, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options in generating organic traffic and leads to your website without having to pay for advertising – content marketing and link building.If a marketer fails to mention the importance of link building and content creation for your brand, you can say that you are with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that fuels brands with “free organic traffic” from the web.In a generation that relies on the internet as its main source of information – for news, brands, ideas, and knowledge, failure to tap into content marketing is a waste of resources. Getting listed in search engines, for free, is only possible through content marketing and link building efforts.Communicates RegularlySuccessful online marketing agencies do not limit themselves with regular reports that they facilitate to their clients. On top of the reports that they do, they communicate regularly with clients, informing issues that require immediate attention or approval from the client’s side.A partner agency will have a hard time running a campaign for a client if they are not equipped with the right methods in communicating with their client. There should be a personal rapport between the team and the clients to ensure a smooth flow in the whole marketing processes. Communicating through digital means can be complicated at times, thus building and establishing relationships that would remove these communication barriers is a must.Digital Fluency and Strong Problem Solving SkillsDifferent clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, whether in print, television and social media is a must. Mastery in the use of technology, together with the latest tools of the trade should also be one of the prerequisites brands should look out for when dealing with internet marketing agencies.The people behind a digital marketing agency should be able to adapt changes in the internet scene as well as technological changes in marketing and advertising efforts. If your digital marketing partner fails every time Google releases a new update, you might want to re-evaluate and consider looking for a different team to help your brand.Working within deadlines, recognizing and dealing with problems as they develop and quickly placing things in order during unexpected issues are strong points every successful marketing agency poses. Without problem solving skills, it would be difficult to help a brand achieve their goals and build a strong online presence for the brand.As a brand, take time to find the right people to trust for your digital marketing needs.Working with successful digital marketing agencies helps fast track your goals as a brand. Find one similar to your work culture to easily build a good working relationship and rapport with their team. With due diligence, you’ll be able to find a digital marketing agency that works for you.

Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.To answer the question stated above it is important to explain what a corporate brand is. It is then also important to look into the issue how a corporate brand is beneficial to an organisation. What kind of financial benefit it can give to an organisation and to what extent it helps organisations to gain competitive advantages over its competitors.There are several definitions of corporate brand presented by different authors and scholars. Some of the defamations are as follow:David A. Aaker defined corporate brand as “As the brand that defines the organisation that deliver and stand behind the offering, the corporate is defined primarily by organisational associations. In particular, a corporate brand will potentially have a rich heritage, assets and capabilities, people, values and priorities, a local or global frame of reference, and a formance record.”(Brand portfolio strategy by David A. Aaker, California management review vol46 no3 spring 2004.)According to Balmer (2003) the corporate brand is seen as a sixth identity type referred to as the covenanted identity, which is viewed as independent and distinct. Balmer (2001) developed the mnemonic C2ITE (Cultural, intricate, tangible, ethereal and commitment), this reflects the corporate brands unique attributes and helps understand key characteristics of the corporate brand.While Lawer and Knox (2004) state that a corporate brand is a way to conceive, manage and communicate corporate brand values in order to guide managerial decisions, actions and normative firm behaviour. It can then state that brand is generally the name of a product or mark of ownership.So being able to express its self truly and openly and then communicate the message to its consumers clearly.”The corporate branding philosophy, at it’s core, represents an explicit covenant between organisations and it’s key stakeholder groups, including customers” (Balmer & Greyser, 2003)Corporate branding can be defined as “Corporate branding refers to the practice of using a company’s name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition.”wikipedia.org/wiki/Corporate_brandingThe keeping of an organisations promise can lead to corporate brand equity; this is when consumers hold favourable, strong, and unique associations about the corporate brand in memory (Keller 1993). There are many advantages of corporate branding as corporate brands represent the class and well known by every body, for example once David Beckham said, “I can’t even imagine using any nothing else then Adidas”. Though he is the contracted model for Adidas but at the same time it reflects that Adidas as luxurious and expensive item and also a status symbol. This made sports people with money buy that item. Rolex watches can also be an example for this, Rolex are known as the watches for high-class people. This makes people with money buy the Rolex watches to show the class. This is the brand equity of Adidas and Rolex.Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW took over Skoda’s sales were declining but in recent years Skoda has improved and its sales has gone up as well due VW’s transferred its brand equity to Skoda. G.M motors have also bought different corporate brands such as Daewoo and Volvo and have transferred the brand equity to them brands.This does not stop here there are so many other benefits an organistaion can have by having a corporate brand. Newman (2001) suggests that success rate of a new product or service can increase by twenty percent if it has a corporate brand behind it. Also costs could be reduced when launching the product or service than if it did not have a corporate brand supporting it.This is due to the trust and credibility build by the organisations. Consumers prefer to stay with the organisation they have dealt with before. When Mercedes build the 4*4 people have bought the vehicles even though it was the first time Mercedes has launched a 4*4 vehicle. Mercedes has achieved this through due to the string branding and consumer trust on them.Corporate brand has a longer life as compare to other resources with in the company. For example Coca Cola the brand is much older then the plants and location used to make it. It is also older then the human resources those make the product. Grant (1991) stated that the corporate brand tends to decay slowly, and strong corporate brands can decrease the competition in the market. Products have shorter lifecycle so corporate brands are preferred over just product brand.A corporate brand is an intangible asset so it is difficult to copy as it is not a product from a production line. Corporate brand represents a logo or a slogan that is protected by laws, which are in place. Slogans or logos are more secure then the product it self as it is easy to copy a product but it is nearly impossible to copy a logo.Corporate brand helps achieving the economies of scope, which means it is less costly for a firm to produce two separate products than for two specialized firms to produce them separately. For example Nike has a slogan of “Just Do It” across the globe and through its advertising Nike can promote its different products and services.Due to advancement in technology and in communication world is becoming a small community. Consumers are more knowledgeable then ever. Globalisation is common between all the big organisations. Corporate brand is important for the globalise organisations to show that their core value is same wherever the product is.Corporate branding is also very useful when organisations want to enter into a new market. This can be seen when Samsung entered into mobile communication market, Samsung did not have much experience in mobile market but their recent mobile model Samsung D500 has outclassed Nokia and Motorola’s models. This is gain mainly through innovation but brand equity played its part as well. Samsung is brand which consumers can trust and is known for a time.According to Balmer (2001) a corporate brand is seen as a rare entity due to brands unique pattern of development. Companies with corporate brands have competitive advantages over those that do not have corporate brand. The brand name, logo plays a vital role in awareness and it also provides the peace of mind to customers. Olins (2001) classed Manchester United and British Airways as organisations with corporate brands. Reason that these organisations have corporate brands is because that’s how they presented their brands through marketing such as T.V advertising, Billboards and other marketing campaigns. These companies have spend millions of pounds on advertising to have a corporate brand, as organsiations with corporate brand believes that this will give them a competitive advantage. It can be stated by considering Olins statement that corporate brand is important for the organisations.Davis suggests corporate brands are not required by some companies, for example those that may have a portfolio of brands such as Unilever and Proctor and Gamble, tends to use the branding of products rather than implementing a corporate brand. This issue of importance of having a corporate brand has not been taken by these major organisations in past for example surf is a product by Unilever. Unilever’s general emphasis is on product branding as compare to one corporate brand. But the importance of a corporate brand has been explored on these big companies.Balmer stated in his journal of general management “Mighty proctor and gamble who traditionally espoused the idea that their brands should stand on their two own feet, have realised the importance of managing Proctor and Gamble as a brand. The company’s chief executive decided that in the future the company would be presented as the ultimate corporate brand.”(Corporate Branding and Connoisseurship by Balmer J.M.T Journal of management Vol 21 no 1 autumn 1995.)From statements above it can be stated that corporate brand provides loyalty which means that consumers will only stick with one brand and will not choose any other product. This can true in the case of products like Rolex or Mercedes but when it comes to ever day’s essentials such as milk and bread corporate branding is in that important, as we will not travel an extra mile to get a Safeway milk. Many people will just go to a nearest corner shop or a service station to get a bottle of milk.Organisations are now dealing with the much bigger challenge in term of branding. It has discovered that corporate brand has complicated and difficult rapidly changing fundamentals. Balmer (2001) states that corporate brands are cultural as they reflect the organisations subcultures. Consider the example of Mercedes its corporate brand stands for high class, luxury and high performance and it can be clearly seen in sub culture of C-class S-class and M-class.The key question arises here should organisations adapt the concept branding? Corporate brands have generally longer life cycle then the product brand. There is a bigger drawback attached to corporate branding as if a company gets a bad publicity of its corporate brand it will affect its all the products. Balmer (2003) describes corporate brand as having the role of a driver for many stakeholders, therefore highlighting the increasing importance of corporate branding. Olins suggested that the organizations with no understanding of what are they about tend to fail in long-term.Corporate branding must be used properly and organisation with strong corporate branding must not take advantage of strong branding and keep the promises and behave in an ethical way. Coca Cola has used the advantage unethically when first introduced its water Dasani in U.K and it was later discovered it was nothing but Tap water from general water supply. It can also be seen in McDonald’s case that they portray themselves as an organisation that care about its customers by offering them clean food but there has been occasions when some of McDonald’s outlets were forced to close down due to supply of unhealthy food. It is important for the organisations with strong corporate branding such as Coca Cola, and Mercedes to stick with the values they present.Essay above suggests that the corporate brands are created to obtain the significance awareness in a competitive market. Corporate brand have impact both externally and internally. Corporate brand have many benefits such as gaining the competitive advantages over its competitors and achieving the economies of scale. Organisation must manage their corporate brands effectively and efficiently in order to get the maximum benefit.It can also conclude from the authors mentioned above that many organisations without a strong corporate brand will face difficulties in coming future. So organisations without a corporate brand such as Proctor and Gamble and Unilever have to work towards achieving one strong corporate brand.Effective and strategic support of a corporate brand can make it easier for organisations to do business. Corporate brand is stronger then the quality and price of a product but to make it successful right strategies are required.So as John Stewart, former CEO, Quaker stated, “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better then you.”BibliographyAckerman L.D., (2000) Identity is Destiny, Leadership and the roots of value creation, Berrett-Koelher publishersArgetni P & Druckenmiller B, (2004) Reputation and the Corporate Brand, Corporate Reputation ReviewBalmer J.M.T. & Greyser A.G., (2003), Revealing the Corporation, perspectives on identity, image, reputation, corporate branding and corporate-level marketing, Routledge, CornwallBalmer J.M.T Journal of management, Corporate Branding and Connoisseurship Vol 21 no 1 autumn 1995.Balmer. J (2001) ‘ The Three Virtues and Seven Deadly Sins of Corporate Brand Management’ Journal of General Management, 27, (1), 1-17Barich, H and Kotler, P/ (1991), “A framework for marketing image management”, Sloan Management Review, Vol. 32, No. 2David A. Aaker, California management review, Brand portfolio strategy vol46 no3 spring 2004.Davis S., Corporate Branding, Making the brand the strategic “driver” for the entire organisation, AvailableJohansson J.K. & Hirano M., (1998), Brand Reality; The Japanese Perspective, Available: msb.edu/faculty/johanssj/web/BrandReality.PDF (Accessed 12/05/05)King. S (1991) ‘Brand-Building in the 1990s’-Journal of Marketing Management,7, 3-13http://www.study-aids.co.ukOlins. W ‘How Brands are Taking over the Corporation’ in Schultz.M, Hatch. M, Larsen. M ‘The Expressive Organisation’ Oxford Uni Press, 2001

A lot of people do not manage their finances efficiently. Do you feel like you don’t manage your finances properly? Well, you can now. Fortunately for you, you’ve found a place where you can learn a lot of sound financial management techniques. Continue reading, and you will see the changes you need to make.Don’t fall for get-rich-quick schemes or anything that promises easy, effortless riches. A lot of Internet marketers get deceived by this trap. Learn as much as you can, but taking action is more important that spending all your money on books and courses; taking action is the only way you will actually make a profit.Get an IRA account if you’re eligible to have one. This helps to you build a strong monetary foundation for the future. You can find help with opening an IRA through banks, credit unions, brokerages, or even mutual funds. As long as you make regular contributions, an IRA can provide a big boost to your retirement resources.Sacrificing your home is a difficult decision that nobody wants to make. However, if you are in a home that is beyond your means or more than you need, it may be a sound financial idea to downsize to a smaller or cheaper place. You don’t want to go through eviction because you can’t afford your housing. Some wise people choose to act preemptively.Manage your finances in the same manner that banks manage their finances. You will have to sit down and write up where your expenses are and where your income is coming from. You should overestimate variable expenses instead of underestimating. If you spend less than you expected, you can put the difference into savings.When traveling abroad, save on eating expenses by dining at establishments favored by locals. Hotel restaurants should only be your last resort. Do some online research, or ask around, and find some great local places to eat. From local restaurants, you will find more ethnic food for less money.Use store-specific generics instead of buying brand-name products. A lot of the costs associated with national brands go to funding the advertisements for their products. You can save money by buying cheaper store brands. There’s seldom any difference when it comes to taste, quality or performance.In this economy, it’s best to have multiple savings plans. Save your money in a few different kinds of accounts so you are covered. Use these ideas to safeguard your money.A great approach to saving money to enhance your financial situation is to cook your meals at home, rather than eating out. A healthy and delicious meal for your family can easily be prepared for $25-30. Ordering two pizzas and a 2-liter will cost you more than that these days.The most effective method for avoiding debt is spending less money than you earn. Do this by paying off your loan and credit card debts by making some cutbacks. Cook more at home and try to choose only one or two activities to do each weekend. Little things, like bringing a sack lunch to work or avoiding excess spending on weekends, add up over time and can help you to save enough money to pay off your debts and repair your credit.You can feel better about your financial future, now that you know how to better handle your personal finances. The future is yours to determine, so you should make the decision to improve the future of your finances.

Being a former engineering student, I have a love of math. Now that I am in the health field, I can see no reason why I can’t carry over my love of mathematical equations into it.The title of this article is a mathematical equation. And although it doesn’t explain any engineering concept or theory, it is nevertheless true. A healthy lifestyle can only come about through nutrition AND exercise. It is as physically impossible to enjoy a healthy lifestyle without nutrition and exercise as it is scientifically impossible to have energy without mass or velocity squared as expressed in Einstein’s famous equation, E=MC squared.Nutrition and exercise, or at the very least an active lifestyle, complement each other. They form an optimum physical life. This life will encompass not only a quality life, but also a longer life (quantity.) Longevity is a plus. I frequently tell people that I don’t eat nutritious foods and lift weights for long life, but for a quality life. It just happens to be a fact borne out by many studies that exercise will add hours to your physical life.Man was created by God to work. I don’t mean work in the sense of doing something in exchange for monetary compensation, but ‘work’ or activity as opposed to leading a sedentary existence. Unfortunately, today’s mechanized society makes activity for the most part unnecessary.And not only do we NOT have to physically do as much as our ancestors did, but our lives are also crammed with jobs, home, and family obligations. Children today are involved in so many school and after-school activities that parents barely have any ‘alone’ time for attending them all. And many parents have to work two or more jobs to make financial ends meet.Technology has largely eliminated a lot of physical activity. Many households have multiple cars so we don’t walk as much as our grandparents did. As a matter of fact, we will go through any length to avoid walking at all. Note the frantic dash you make for parking spaces as close to mall entrances as physically possible.Labor-saving devices have literally made a dinosaur out of physical labor. Computers and machines now do almost all of the physical labor once done by human muscles. The work force (and I use the term ‘work’ loosely) is relegated to pushing buttons and watching computer screens to ensure that the machines are performing their duties correctly.And when we do get a little down-time, there is 24/7 satellite TV or the internet or cell phones to engage us. And what are we left with? A health equation where exercise is equal to zero. (A healthy lifestyle DOES NOT equal nutrition plus no exercise!) In other words, there is no healthy lifestyle when either ‘exercise’ or ‘nutrition’, or God forbid, both are missing.When I was growing up there was no 24/7 television. There was neither cable or satellite. And over-the-air broadcasting stopped at around midnight. Of course there was no internet or home computer of any type. And there were no video games. All of these are modern, physically debilitating inventions.As children, we played outdoors because there was no web to surf or cell phone to talk on or video game to play or surround sound to captivate us. Outdoors we roller-skated, rode leg-powered milk crate scooters, played many different games with a rubber ball, and hula-hooped. And this list is by no means exhaustive.Because we played outside so much we were all of normal weight and healthy. Whatever calories we consumed during the day were quickly burned. Obesity did not run rampant among our youth back then as it does today.When I was growing up, physical activity was not limited to the children either. Adults were much more active too. Why? Because many of the machines that we have now didn’t exist then. Or they were in limited quantities.Let’s take the automobile for instance. Although there were cars back then, there weren’t as many as there are now. And families that did own cars, usually owned only one. That meant that people walked a lot more then than now. My mother used to walk to the supermarket to do her weekly shopping.And when we did finally get a washing machine, it was the kind with wringers. We didn’t have a dryer. So my mother used to lug wet clothes up a flight of stairs to the roof to hang them on a clothesline to dry. There were no stores with doors that opened automatically when you walked up to them either. They had to be pushed or yanked open.The little things that we don’t even think of as ‘exercise’ were back then. Our muscles didn’t atrophy due to lack of work. Let’s go back to the automobile. Whereas today everything is powered, it was a different story back in the day. There were no power steering, brakes or windows. We actually worked for the privilege of driving.The other factor in the ‘healthy lifestyle’ equation is nutrition. Foods 40 to 50 years ago were much more nutritious than they are today. Factory farming didn’t exist. That means that our meat came from animals that grazed outdoors and weren’t shot full of growth hormones and antibiotics. And there weren’t as many fast food franchises as there are now. Back then people ate nutritious, home-cooked meals.Today the average family eats out much more than eats in. Unfortunately, the food outside of the home is a lot less healthy than what could be prepared at home. Why is that? Commercial eateries have access to unhealthy ingredients that the average consumer doesn’t.Commercial establishments load their food with monosodium glutamate, high fructose corn syrup, and trans fats. Even though monosodium glutamate was being used in the United States since 1948, its use since then has grown exponentially. High fructose corn syrup and trans fatty acids are recent concoctions. They all pose health concerns.When I was growing up, the sweetener of choice in the home was ordinary table sugar. Today we have artificial sweeteners such as NutraSweet, Equal (names for aspartame), Sweet’N Low, Splenda (sucralose), and high fructose corn syrup. These sweeteners are universal. Food manufacturers realize that the sweeter their product, the more addicted the consumer becomes. The more addicted the consumer becomes, the more he eats. The more he eats, the more product the manufacturer sells. Well–you get the picture.Todays food are prepackaged and ready to serve. All you have to do is open the package, toss it into the microwave, and presto–dinner! When I was growing up my mother baked cakes and made breakfast biscuits from scratch. There was none of this Pillsbury quick mix stuff. My mother used REAL eggs, REAL milk, and REAL butter. And the cakes and biscuits tasted REAL good!Everything in today’s foods is artificial–artificial preservatives, artificial flavors, and artificial colors. And they contain several kinds of sugar–corn syrup, high fructose corn syrup, maltodextrin, evaporated cane juice, fruit juice concentrate, and many others.It is important that you eat whole, unprocessed foods. This includes plenty of fruits and vegetables, nuts, legumes, and whole grain. And don’t forget to drink plenty of filtered water. Foods to avoid, or to reduce to occasional treats, are fast foods, snack foods, and all low-fat products. Why avoid low-fat? Because in order to compensate for the removal of fats, manufacturers substitute tons of sugar.If you follow the steps that I have talked about, you will get an ‘A’ in math. Your equation, healthy lifestyle = exercise + nutrition, will be 100 percent correct.

Whether you are a proficient do-it-yourself handyman or just need to make the occasional home repair, it’s important to keep your tools and home repair supplies organized and in good order. By storing your tools and supplies properly, you’ll have the peace of mind of knowing that you’ll be able to find them quickly when you have a job to do. Additionally, proper storage of tools and supplies is important to prevent them from becoming damaged. If your home repair supplies could benefit from an organizational makeover, here are a few storage tips that can help.Organizing Small Hand Tools
Small hand tools such as screwdrivers, wrenches and pliers can sometimes be difficult to keep organized. If you are constantly digging through a box or pile of tools to find just the right one, it’s time to get them better organized. For everyday tools which are used for a variety of home repair jobs, hanging them on a pegboard can be a great way to keep them organized. However, for tools and supplies that are more specialized, organizing them into separate task-specific toolboxes can be helpful. For example, having a separate plumbing repair or electrical repair toolbox will make it easy to quickly grab all the tools you need for a specific job.Power Tool Storage Safety
If you have a collection of hand-held power tools, it’s important to store them carefully to prevent damage. A workshop cabinet or shelving unit can make quick work of keeping these tools organized. Storing each power tool in its own basket or container along with its cords, accessories and attachments can go a long way towards staying organized and safe. It’s also important to keep power tools in good repair, such as keeping up on regular maintenance. Working with improperly sharpened tools or those which have not been adequately lubricated can make using them more difficult, in addition to creating an unsafe situation. As an added bonus, keeping your tools well-maintained will also help them last longer.Nails, Screws, and Other Small Items
Keeping nails, screws, nuts, bolts and other small home repair accessories organized can often be quite challenging. Small multi-compartment drawer sets, plastic bins, or a collection of boxes with lids can all work well for these small items. Even if you use clear containers that allow you to see the contents, it’s a good idea to label everything carefully. That way, you’ll immediately be able to grab the correct size or length of screw, nail, nut or bolt. Although glass baby food jars are frequently used to organize these items, it is best to avoid glass containers for the sake of safety.Tool Belts or Aprons
Using a tool belt or apron is often one of the best ways of keeping items close at hand while performing a home repair. In some cases, you might prefer to have separate tool belts for each kind of home repair job. By using this method, you’ll be able to quickly grab your belt and go, without the need to swap tools.

Many people still consider a mechanic to be a guy with a screwdriver, wrench and spanner who is constantly under the hood of a vehicle trying his best to find a specific fault on a customer’s vehicle. However, just as the technology used in our vehicles is constantly advancing, so too is the technology of the automotive tools being used.Previously many mechanics or vehicle technicians tool boxes only contained manual tools such as spanners, wrenches, screwdrivers and the like. In modern workshops, however, many of the automotive tools which truly count are computerized systems and software which aid the mechanic in being able to diagnose vehicle problems correctly.Without the use of these types of computerized automotive tools it has become practically impossible for the mechanic or vehicle technician to correctly asses the problems which present-day vehicles might be having as these vehicles are mainly driven by very intricate computer systems.Many people who call themselves vehicle technicians or mechanics however are resistant to switching over to these new computerized systems claiming that it is not necessary. I believe however it is more due to them being unwilling to fork out the cash to be able to buy these computerized systems and to learn how to use them correctly.How on earth can you expect to be able to correctly diagnose problems on today’s modern computer driven vehicles if you have no idea as to where in its programming the actual fault lies?Automotive tools truly have advanced over the years, unfortunately not all vehicle technicians have done the same. So realized that today’s luxury vehicles require the use of these specialized automotive tools in order to correctly maintain and be sure that the person servicing or repairing your vehicle has the correct equipment in order to be able to do so.